Marketing at its worse

Okay, there are a lot of good causes out there to support in prayer or with financial contributions. Starving children. Save the whales. Katrina victims.

But pad the women in Africa?

If you haven’t seen the commercial for Always, the new advertising campaign features a girl in some remote village in Africa who failing in school because she doesn’t have feminine protection.

I’m sorry, but I doubt if the marketing managers who dreamed up this promotion really care about this girl’s future. I have a suspicion those employees are more concerned about their bottom line than her pantyliner.

And let’s get real. Her village has greater needs than spring dots, wings and whatnot. Primarily, the assurance that the natural environment won’t be destroyed by landfills-- filled with paper products that hadn’t been needed for thousands of years.

The deal is this: if your church or outreach program is going to support a cause, make sure your efforts are truly about the individuals you are helping.

Comments

[d.]

Heh, that's even worse than "Bras for Africa" -- which at least has some sort of public health initiative in mind.